Privacy Policy
Last Updated: September 17, 2026
Eternal Flame Unlimited LLC operates Eternal Flame Outdoors ("Eternal Flame Outdoors," "we," "us," or "our") and we respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit EternalFlameOutdoors.com, make a purchase, create an account, contact us, subscribe to email or text marketing, interact with our website or advertisements, or otherwise use our services.
Eternal Flame Outdoors is an online retailer specializing in premium outdoor living products, including fireplaces, fire pits and fire tables, grills, outdoor kitchens, patio heaters, fire and water features, outdoor furnishings, and related accessories.
By using our website and services, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect personal information that you voluntarily provide to us, including:
- Name
- Email address
- Telephone or mobile number
- Billing and shipping addresses
- Account information
- Order and purchase information
- Product interests and preferences
- Information submitted through forms, customer service requests, reviews, surveys, or other communications
- Marketing preferences and consent records
When you make a purchase, payment information is processed through Shopify and applicable payment providers. Eternal Flame Outdoors does not independently store complete payment card information.
We may also automatically collect certain technical and usage information when you visit our website, including your IP address, browser type, device information, operating system, referring website, pages viewed, products viewed, interactions with our website, and approximate location derived from information such as your IP address.
2. HOW WE USE YOUR INFORMATION
We may use personal information to:
- Process and fulfill orders
- Arrange shipping and delivery
- Provide customer service and order support
- Maintain customer accounts
- Communicate about orders, products, services, or policy changes
- Send marketing emails when permitted
- Send marketing text messages when you have provided the required consent
- Send eligible abandoned-cart or checkout reminders
- Personalize website content and product recommendations
- Measure website and advertising performance
- Conduct analytics
- Prevent fraud and protect the security of our website
- Improve our products, services, website, and customer experience
- Comply with legal, tax, accounting, and regulatory obligations
We may also use information for other purposes disclosed to you at the time it is collected or with your consent.
3. EMAIL MARKETING
If you subscribe to our email list, we may send promotional emails about new arrivals, special offers, outdoor-living inspiration, product recommendations, abandoned carts, and other Eternal Flame Outdoors news.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.
Unsubscribing from marketing emails will not prevent us from sending transactional or service-related communications concerning an order, account, customer-service request, or other transaction with us.
4. SMS AND TEXT MESSAGE COMMUNICATIONS
If you voluntarily provide your mobile telephone number and separately consent to receive marketing text messages from Eternal Flame Outdoors, we may send recurring marketing and promotional text messages to the number you provided.
Text messages may include special offers, promotions, new arrivals, product recommendations, abandoned-cart or checkout reminders, and other Eternal Flame Outdoors marketing communications.
Consent to receive marketing text messages is not a condition of purchasing any goods or services.
Message frequency varies. Message and data rates may apply.
You may opt out of marketing text messages at any time by replying STOP to a message from us. For assistance, reply HELP or contact us at support@eternalflameoutdoors.com.
We may continue to send non-marketing or transactional communications when permitted by law.
5. ABANDONED CART AND CHECKOUT REMINDERS
Our website uses cookies and similar technologies to help keep track of products you view or place in your shopping cart, including when you leave items in your cart or begin checkout without completing a purchase.
This information may be used to determine when to send cart or checkout reminder messages by email or, for customers who have provided appropriate SMS consent, by text message.
We may also use this information for website personalization, analytics, product recommendations, and other purposes described in this Privacy Policy, subject to applicable privacy and communication preferences.
6. COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, maintain shopping-cart functionality, understand website usage, improve our services, measure advertising performance, and, where permitted, provide relevant advertising.
These technologies may collect information about how you interact with our website, including pages and products viewed, referring websites, device and browser information, IP address, and interactions with advertisements.
We use a consent tool to manage non-essential cookies. You may review or change your cookie choices through the Manage Cookies option available on our website.
Additional information is available in our Cookie Policy.
7. SALE, RENTAL, AND SHARING OF PERSONAL INFORMATION FOR ADVERTISING
Eternal Flame Outdoors does not sell or rent your personal information. We may use third-party service providers and advertising technologies to operate our website, measure advertising performance, and provide or personalize advertising, as described in this Privacy Policy and subject to applicable privacy choices and consent requirements.
Where applicable, certain disclosures or transfers of personal information for targeted advertising may be considered "sharing" under applicable privacy laws. You may have the right to opt out of certain targeted advertising or sharing activities through our Privacy Choices page.
This includes your name, email address, telephone number, mobile telephone number, and mobile opt-in or SMS consent information.
Eternal Flame Outdoors does not sell, rent, or share mobile phone numbers, mobile opt-in data, SMS consent data, or text-message originator opt-in information with third parties for their own marketing, advertising, or promotional purposes.
We may use service providers to help us operate our website and business. These providers may process personal information on our behalf solely as necessary to provide the services we request and are not authorized to use your personal information for their own advertising or marketing purposes.
We may also disclose information when necessary to process transactions, provide requested services, comply with applicable law, protect our rights, prevent fraud, or maintain the security of our website and customers.
8. LOCATION INFORMATION
We may collect approximate location information derived from information such as your IP address, device, browser, or similar technology.
We may use approximate location information for fraud prevention, security, analytics, website functionality, and, where permitted by applicable law and your privacy choices, advertising-related measurement or personalization.
We do not use your mobile telephone number or SMS marketing consent to track your precise physical location for SMS marketing purposes.
9. HOW WE SHARE PERSONAL INFORMATION
We may disclose personal information to companies that help us operate our business and provide services to you, including:
- Shopify and payment processors
- Email and SMS service providers
- Shipping companies and freight carriers
- Manufacturers, distributors, and fulfillment partners when necessary to fulfill an order
- Customer-service providers
- Website hosting and technology providers
- Analytics providers
- Fraud prevention and security providers
- Professional advisers and service providers
These companies receive information only as reasonably necessary to provide services to Eternal Flame Outdoors or to you. We do not authorize these service providers to sell, rent, or use your personal information for their own advertising or promotional purposes.
We may also disclose information when reasonably necessary to comply with applicable law, respond to legal process, protect our rights or the rights and safety of others, investigate fraud, or facilitate a merger, financing, acquisition, sale, or transfer of all or part of our business.
10. MOBILE INFORMATION AND SMS CONSENT
We may collect your mobile telephone number when you voluntarily provide it to us, including when you separately consent to receive text messages from Eternal Flame Outdoors.
We use mobile information to provide communications you have requested or consented to receive, which may include promotional offers, new arrivals, product information, abandoned-cart reminders, and other marketing communications.
No mobile information will be sold, rented, or shared with third parties or affiliates for their own marketing, advertising, or promotional purposes.
Mobile opt-in data and SMS consent information will not be sold, rented, or shared with third parties for their own marketing, advertising, or promotional purposes.
Information may be shared with service providers and subcontractors that support our messaging program, customer service, and related operations, solely as necessary to provide those services.
11. SOCIAL MEDIA AND THIRD-PARTY SERVICES
Our website may interact with third-party platforms, social networks, applications, and services.
If you interact with us through a third-party service such as Facebook, Instagram, Google, or another platform, that provider may independently collect or process information according to its own privacy policy.
We do not control the privacy practices of independent third parties and encourage you to review their privacy policies.
12. HOW LONG WE KEEP INFORMATION
We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain business and transaction records, comply with legal and accounting requirements, resolve disputes, prevent fraud, and enforce agreements.
When information is no longer reasonably necessary, we may delete, anonymize, or securely retain it as required or permitted by law.
13. DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You should use appropriate care when transmitting personal information online.
14. CHILDREN'S PRIVACY
Our website and services are not directed to children under 18, and we do not knowingly collect personal information from children under 18 for marketing purposes.
If we learn that we have collected personal information from a child in circumstances where such collection is prohibited, we will take reasonable steps to delete it.
15. YOUR PRIVACY CHOICES
Depending on where you live and applicable law, you may have rights concerning your personal information, including rights to:
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Obtain a copy of certain personal information
- Withdraw consent where processing is based on consent
- Opt out of certain targeted advertising, sharing, or sales of personal information where applicable
- Appeal certain decisions concerning a privacy request
- Exercise privacy rights without unlawful discrimination
These rights are subject to applicable exceptions and limitations.
To submit a privacy request, contact us at support@eternalflameoutdoors.com.
We may need to verify your identity before fulfilling certain requests.
16. MARKETING PREFERENCES
You may unsubscribe from promotional emails by clicking the unsubscribe link contained in our emails.
You may opt out of promotional text messages by replying STOP.
Changing your marketing preferences does not prevent us from sending communications necessary to complete transactions, provide customer service, deliver important account information, or otherwise communicate with you as permitted by law.
17. GLOBAL PRIVACY CONTROL AND COOKIE CHOICES
Where required or supported, we honor applicable browser-based privacy preference signals, including Global Privacy Control (GPC).
You may also manage non-essential cookies using the Manage Cookies option available on our website.
Some browser settings or cookie choices may affect certain website functionality.
18. INTERNATIONAL USERS
If you access our website from outside the United States, your personal information may be processed or stored in the United States or other countries where our service providers operate.
Depending on your location, applicable privacy laws may provide additional rights concerning your personal information.
19. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, services, or legal requirements.
When we make changes, we will update the Last Updated date at the top of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
20. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact:
Eternal Flame Unlimited LLC dba Eternal Flame Outdoors
Email: support@eternalflameoutdoors.com
Phone: (813) 599-0521
Website: EternalFlameOutdoors.com